As Iowa communications provider ImOn continues to build out their fiber network into new Iowa communities, they recognize the importance of having a video option for customers, and have selected MG-TV Live Streaming from Innovative Systems as the customer experience platform for their ImOn Freedom Video brand.
Lisa Rhatigan, ImOn’s Vice President of Marketing says that ImOn does not want the lack of having a good video product get in the way of their ability to penetrate into new markets and that is why they made an investment in upgrading and launching a full-channel live streaming line-up branded as ImOn Freedom Video. Moving forward Rhatigan says that new fiber to the home customers will receive the ImOn Freedom Video product. In the course of ImOn’s aggressive fiber expansion they found a measurable number of homeowners who have a video service bundled with another provider, were not willing to separate the two services. This supports the Video and Broadband study on Rural America that shows over 75% of those who have a local video service, have it bundled with their internet.
“Having the Innovative Live Streaming video solution is helping us to reach our sales goals as we expand into new markets in the state of Iowa.”Lisa Rhatigan, VP of and Marketing, ImOn, Iowa
Proprietary Streaming Set Top a Key Factor in ImOn’s Vendor Choice
One of the determining factors in choosing MG-TV Live Streaming from Innovative, according to Rhatigan, was the availability of the IS-5041W Set Top Box that could give customers who desired a traditional linear experience that option.