Overview: Innovative Systems is seeking a passionate Marketing Specialist to join our dynamic team and support our marketing efforts. This is a full-time position in which the ideal candidate will utilize their excellent communication skills to tell compelling customer stories. The ideal candidate understands the importance of educating and nurturing potential customers. We are looking for someone who is a creative and self-motivated team player. We hope to find someone who is excited to collaborate with sales, product, and support departments. The ideal candidate will be organized and can plan and prioritize multiple projects. In this role you will be able to create and design compelling content, assist with campaign initiatives, product releases, and other organizational objectives. Your analytical skills will assist you as you monitor and report on the successes of your marketing efforts. The ideal candidate must have effective management of content strategies. As an eLation Marketing Specialist, you will be working with senior management and other market leaders. We’re excited for you to join a growing, dynamic marketing team and help shape our future success.
Main Job Duties and Responsibilities:
- Create and develop content including press releases, blog posts, social media posts, testimonials, case studies and whitepapers
- Manage social media budget and post boosting
- Review and report on marketing results and KPIs
- Email marketing: nurturing campaigns, newsletters, event campaigns
- Empower the sales team with marketing content and campaigns that help drive sales
- Work closely with the Director of Marketing surrounding strategic objectives
- Collaborate with customers to gather information and help share their stories
- Effective project management skills and tracking through Monday.com
- Potential for quarterly travel to industry or team events
- Monitor industry practices and standards
- Be ready to learn, grow, and take on new opportunities
Qualifications:
- Business or marketing-related degree or equivalent professional qualification
- 2-3 years of marketing and/or content writing experience
- Excellent communication skills
- Experience developing and managing marketing strategies
- Technical writing and marketing skills
- Digital marketing skills
- Strong attention to detail
- Design skills and experience with design software like Canva or InDesign a plus
- Google AdWords and Google Analytics experience preferred
- Relevant product and industry knowledge a plus
Benefits include health, life, disability, dental and vision insurance, paid time off, 401(k) plan and a great working environment.
Please submit your resume and writing sample to lindsayr@innovsys.com (blog post, essay, wonderfully crafted email, PR, etc.)
This position reports to the eLation Director of Marketing. This is a full-time position based on a 40-hour work week with availability between 8am and 5pm Central Time.
