Internally video operators around the country all agree on the challenges of offering a video service, the primary one being content costs. One thing is certain however, consumers still enjoy, and in some cases rely on having video service in their homes. Last month a group of individuals representing the video vendor community as well as content negotiators and advertisers gathered and decided that it was time to shed a more positive light on the benefits of video. The Pro Video Group includes video marketers Scott Meyer and Melissa Waddell from Innovative Systems, Heidi Griffin, Marketing Director of ICAN Digital Advertising, Jean Edhlund, Video Product Partner at CNS, and Emily Call, Executive Director of MVS a national headend provider. Kurt Grundling VP of Marketing and Business Development at WCVT in Vermont represents a video operator member of the group.
Key Takeaways from the Inaugural Meeting
Local Advertising on ad insertion channel availabilities not only generates revenue for the operator, but also connects local businesses with the television viewers in their respective communities.
Television Sports are Community Social Events. Broadcasts of MLB, NBA, NHL, and NFL are part of the social fabric of nursing homes and other facilities such as sports bars and restaurants.
Local Television Supports Community Non-Profits. ICAN Digital Advertising donates video production time for local operators to offer to community non-profit organizations for the airing of localized public service announcements in available ad insertion spots.
The group will be meeting virtually four times per year with a goal of providing messaging that other service providers can use to promote the positive value of local video services to the communities that they serve. This group is open to any video operators who would like to benefit from the networking and gathering of messaging ideas that promote their service.
Please email firstname.lastname@example.org if you would like to join the group and attend our web conferences.