Marketing Minute

How Not to Manage Social Media

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Earlier this year my eight-year-old grandson said he wanted to dine at a fancy restaurant and in my search this social media post caught my attention:

Obviously after seeing how the business owner responded I decided not to potentially traumatize my grandson and chose another place. As marketers we have been well-schooled on how to tactfully handle complaints on social, but as you can see such is not the case with our customers and clients. Should we take the lead and counsel our customers on this type of bad social behavior or should we just bite our tongues? Will they be offended and say MYOB or will they see that you really care about their success? Hopefully the latter would be the case and at the end of the day if they go out of business you will lose revenue.

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