Three River Communications, a long-time MG-TV IPTV client, is preparing to launch MG-TV Live Streaming as it completes final testing with a group of selected employees and customers.

Three River Marketing Director Ann Holz says the cooperative, which serves customers in northeastern Nebraska, is looking forward to offering its full-channel video lineup streamed on consumer devices and proprietary devices like the IS-5045W Set Top Box, which can be enabled to deliver streaming services with a traditional IPTV/Cable experience.

The streaming service is smartly branded as TR TV, and while they ultimately would like to have the majority of their video customers bring their own consumer devices, Holz says that may not be realistic. As with many rural video operators, the higher adoption of consumer streaming devices presents a challenge for older demographics. Holz says there’s going to be some use cases where customers will want to stay with the traditional STB as long as they can. The plan is to actively promote TR TV after the first of the year in 2027.