The quarterly Pro Video Group Meeting delivers industry updates, TV Everywhere success stories and strategic insights.
The October Pro Video Group meeting brought together video professionals from across the country to share industry updates, operational insights and best practices.
A key discussion focused on the evolving content landscape. Industry expert Jean Edhlund shared perspectives on the Paramount-Warner Bros. Discovery merger, upcoming retransmission consent negotiations and the potential impact of broadcast ownership consolidation. Participants were encouraged to prepare for continued retrans cost increases and remain active in industry advocacy efforts.
Another highlight was a look at TV Everywhere usage trends. Debi Ohma of North Dakota Telephone Company reported that nearly 36% of customers are registered users, with sports content driving significant engagement. ESPN, Big Ten Network and Fox Sports apps continue to see strong growth, underscoring the value of promoting TV Everywhere as a benefit of traditional video services.
Members also discussed the challenge of marketing modern video services. Many operators find that customers, particularly older demographics, still relate more to terms like “television” or “cable TV” than “streaming,” while younger customers embrace app-based viewing options.
The session concluded with practical ideas for supporting customers transitioning to streaming platforms, including in-home education, simplified training materials and managed Android TV devices, reinforcing the PVG’s mission of sharing solutions and helping operators succeed.
