Deciding where to allocate your advertising budget is always challenging and can sometimes feel like a gamble. The difficulty lies in determining which mediums consumers engage with the most.

The 11th Annual Rural Subscriber study now provides greater clarity on consumer tendencies regarding advertising and marketing awareness. It is interesting to note that the two least expensive mediums are the most noticed marketing channels.

Local broadcast television, although significantly down from 2025, remains the third-most-recognized advertising channel, following social media and email. With so many options available to consumers, the best strategy is to focus maximum efforts on the most cost-effective mediums while independently rotating and testing the others to measure their effectiveness.

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