During this summer’s Pro Video Group quarterly conference call, dedicated video operators from across the US and Canada discussed key topics and exchanged valuable insights for promoting subscription video services.
The meeting was conducted via Teams, with 38 attendees, including 31 video operators. Here are some key highlights that were discussed.
- All pro sports teams are leaving Fan Duel Sports, and there are many questions about where they will land. It was also noted that some teams may switch to the free Victory Plus streaming platform, which will require providers to educate their subscribers about this new app.
- Inexpensive Smart TVs being purchased by customers have been the source of trouble calls, particularly with the various streaming apps offered by video operators. It was suggested that consumers bypass using smart TV app integrations and use an external consumer device for a more reliable customer experience.
- Many members of the Pro Video Group are now offering live streaming app versions of their linear television services. There was a discussion about how to encourage customers to switch from their set-top boxes to streaming devices. One member of the group has recently launched a “Ditch the Box” promotion, which provides a $10 monthly bill credit for customers who transition to the streaming app version of their subscription television.
- One commenter expressed how they are going all in to try and capture as many new video subscribers as possible for multiple reasons. They are right pricing their video with a built in profit and see it as one of their larger monthly revenue opportunities. They are also bundling it with other services in an effort to own the home and to stay ahead of the looming threat that Amazon will present. The thought is that Amazon Internet (LEO), Prime, Music, and video services will make them a formidable opponent in the very near future
These were the highlights, but there were a number of other items discussed of particular interest to those who want to have a successful and profitable local video service. Don’t miss the next meeting in September.
Anyone can join the Pro Video Group. Email scottm@innovsys.com to get on the list.
