Video Vendor Chosen for Discontinued ViewLocal Service at WI Location

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Baldwin, WI – Baldwin LightStream has chosen MG-TV Live Streaming from video vendor Innovative Systems to replace their current live streaming solution ViewLocal, that will be discontinued at the end of this summer. According to Video Systems Manager Matt Knegendorf, when ViewLocal announced that they were ending the service, there was never any doubt about their continued commitment to offer video to their customers located on Wisconsin’s western border. Knegendorff says their proximity to a metropolitan market requires that their video product compares feature-wise with national cable providers. The 122-year-old company is just fifty minutes from the Minneapolis St. Paul International Airport and situated in one of Wisconsin’s fastest growing counties.

When the decision was made to change streaming video vendors, the management team decided to cap their legacy cable system that has been in place since the early 1980s. Knegendorf says that by using the new multi-purpose IS-5041W Set Top Box they can convert their cable TV customers who still desire a traditional remote-control experience as well as offering live streaming video to customers who want to use their existing consumer devices. Baldwin also plans to receive their content from the Midwest Video Solutions regional headend to streamline content delivery.

Double and Triple Plays Differentiate

Some companies are exiting video, but Knegendorf says if they were to do that, chances of keeping customers who want bundled services would be greatly diminished. He adds, the risk is just too high, and would create vulnerability to low-orbit Starlink, competitors with bundles, and wireless providers.

About Baldwin LightStream

Baldwin LightStream started in 1900 as telephone service was first entering homes across America. In the 1980’s as cable television began, Baldwin LightStream expanded their services as well. Today they offer video, broadband, and voice services to residential and business customers in western Wisconsin. Visit for more information.

About Innovative Systems

Innovative Systems is a leading vendor of solutions for North American communications and utility providers with over 800 deployed systems. eLation™, our BSS/OSS solution, includes integrated billing, provisioning, mobile apps, financials, and mapping. MG-TV is our one-platform approach to video solutions such as Middleware, VOD, Cloud DVR, Restart TV, HLS Live Streaming, Conditional Access, and set-top boxes. The APMAX™ platform supplies enhanced voice and hosted business solutions. The Innovative Systems Print Division is a full-service printing company specializing in print services for the telecommunications and utilities industries. For more information, visit

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