As reported in an earlier post, the cost to stream content continues to rise, but the trend crosses all demographics of rural Americans from our 11th Annual Rural Subscriber Study.

35- to 54-year-olds had the biggest spend increase for their streaming services compared to last year, with an additional eight dollars per month.

The upcoming merger between Paramount and Warner/Discovery is likely to lead to a consolidation of streaming apps. We can also expect a price increase for a premium mega app such as this, which would contribute to the rising costs of streaming services.