For many years, BSPs have increasingly separated their services, but the 2025 Rural subscriber Study indicates that a greater percentage of consumers still bundle their video and broadband.
The survey examined over 800 consumer homes in rural areas, revealing that among those with television service, 37% receive their internet from the same provider.

Bundling increases ARPU and Customer Satisfaction
The more services you offer your customers increases the likelihood of making them more satisfied with you while generating more Average Revenue Per User.

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