Following a continued viewership trend, pay television in rural America is on the rise. The big news was the major rise for CBS, the number one channel, rising 29.94% from the 2025 Summer Quarter report.

Rural service provider locations throughout the United States contributed to the Fall 2025 Channel Stats report, which highlights the top 100 pay TV channels in rural America. This report is one of the feature resources included in the MG-TV solution, powered by the InnoStream platform.

Here is an executive summary for the period from December 2024 through February of 2025

• CBS moves from a 56.13 share to 72.94.

• Hallmark’s holiday programming has propelled the network into the top 10 rankings.

• The Discovery Channel fell from 27th place to 40th place.

• MSNBC’s rebranding to MS NOW didn’t affect its rise to the top 10, reaching the number 8 spot.

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