The biggest spenders who subscribe to rural BSPs are those over the age of 55 who bundle video and broadband services.

The 2025 Rural Subscriber Study, which surveyed over 800 Americans, reveals that nearly 30% of respondents are using the same company for both their internet and video services.

This data validates that your oldest customers have the highest ARPU so it is critical that you give them white glove service. The CDC lists the average lifespan of an American at just under 78 years so you can expect at least 20 years of service revenue from the 55+ demographic.