In a national webcast, it was revealed that video operators have on average, 72 commercials per day, per cable channel that can either be sold to businesses or used to promote their own brand or products.

Case Study – Garden Valley Technologies – MN

CMO Heidi Haaven at Garden Valley Technologies says that they use their ad insertion platform to advertise the GVT brand and to advocate their own products and services that can be purchased by their customers. They have a rotation of over a half dozen ads that promote their internet and wireless services, as well as customer testimonials that get rotated across the GVT cable channels. Another part of their ad insertion strategy is to run cross-channel promotions to encourage viewers of channels like HGTV to watch the Great Food Truck Race on Food Network, and then they brand the ad and promote the GVT channel number for Food Network. This use of ad insertion availabilities strengthens the value of their video service and promotes more time viewing on the GVT television system. In the course of a month, these cross-channel ads are aired approximately 300 times. This action has helped maintain a loyal GVT television base of over 4,000 subscribers.