Marketing Minute

Meet your Customers Where they Want to be Met

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Meet your customers where they want to be met – online, on the phone, or with a text.

Never limit a customer’s access to you by sticking to traditional means of communication. Be willing to change your methods, your behaviors, even your operating hours to better meet the customer’s needs.

A recent study of 800 rural Americans indicated that when you announce a new product or service, overall  41% prefer a separate email notification, 36% prefer a text message, and 26% prefer an eBill notification. Only 11% of Rural Americans preferred social, and they actually favored phone calls and e-newsletters over social.

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