We covered 7 Burning Broadband Questions with Bill Blackford, General Manager & CEO of FTI WIFI & Farmers Telephone Co.

What does your team do to modernize your customer experience?

Internally, we are in the process of implementing an operating system to align our values and operations across every touchpoint. This journey has brought into focus our core values, which impact how we operate as a company and the customer experience.

We can’t always beat you on price or on speed, but we can beat you on the customer experience and our ability to adapt and respond quickly to their needs.

As a local provider, we differentiate ourselves through rapid response times—often same-day installs—and 24/7/365 technical support, even for residential customers. Calls are answered locally, and if missed, always returned promptly. Our agility and customer-first mindset make us “local Wi-Fi first responders.”

Read the full interview below.

Hear from a Broadband leader about modernizing the customer experience, serving your community and more.