In the 2026 Subscriber Study of Rural Americans, consumers who have more than one service from their BSP report higher satisfaction rates across all product lines including security services, wifi management, and video.

Broadband-only subscribers rate their provider at 7 on a satisfaction scale of one to ten. This number significantly increases with additional service offerings, such as video, where satisfaction rises to 7.8.

If you’re evaluating customer satisfaction, a 1.0+ point change marks a significant improvement that usually indicates a real shift in experience. Happier customers are less likely to switch providers, and as validated by this study, a BSP that offers multiple services, should consistently promote all of them.