Consumers are typically aware of phishing scams from banks, credit card companies, and other traditional businesses. However, streaming device owners are increasingly targeted, as evidenced by a recent scam targeting Roku users.

It is important that you warn your streaming video customers to be cautious of messages from Roku that claim you should update your payment methods to avoid interruptions in service. These messages are part of a sophisticated phishing operation aimed at stealing personal and financial information. Reports indicate that this scam has escalated in recent weeks, affecting thousands of individuals since the beginning of 2026. Below is an example of the fake message. It looks convincing, doesn’t it?

Vigilance is necessary to protect your most vulnerable customers from such attacks. Utilizing bill stuffers, emails, or PSA-type ads in your video ad insertion would be an excellent way to notify and educate them.