Inside the Lines

The Bundle is Still Important

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People in rural America still want bundles.

There have been numerous discussions on the unbundling of services over the past couple of years, and we decided to put this question to rural America. In our annual video and broadband study we asked our survey respondents two questions about bundling.

The responses from these two questions validate that bundling is an important component of their current telecommunications bill, and also a reason why they are reluctant to switch to a streaming only video service.

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