Rural Americans Desire a Broadband Taste Test

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In the 2021 Rural Video and Broadband study commissioned by Innovative Systems and conducted by the Pivot Research Group, there is a strong desire to learn the benefits of faster Internet across all demographics.

Out of 738 respondents, 36% overall indicated that they would like a free trial of a service providers faster Internet.

Over the years ISPs have reported a percentage of those who have taken part in a free internet trial have chosen to pay for the faster speeds at the conclusion of the trial.

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