{"id":9319,"date":"2021-11-01T15:09:39","date_gmt":"2021-11-01T20:09:39","guid":{"rendered":"https:\/\/www.innovsys.com\/innovsys\/?p=9319"},"modified":"2021-11-01T15:56:21","modified_gmt":"2021-11-01T20:56:21","slug":"content-marketing-for-b2b","status":"publish","type":"post","link":"https:\/\/www.innovsys.com\/innovsys\/content-marketing-for-b2b\/","title":{"rendered":"Content Marketing for B2B"},"content":{"rendered":"<section class=\"container block acf\/is-content-wrap theme- pt-lg pb-lg\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p class=\"is-style-lead-paragraph\">Content is essential when presenting new concepts to business customers for services like Hosted PBX. Just understanding what makes compelling content can be a challenge.<\/p>\n\n\n\n<p>In a survey, business marketers were asked about the most popular content to present to their customers, respondents cited product brochures. When the same respondents were asked about which content types delivered great leads, brochures were very low on the list. Conversely, white papers, case studies and testimonials were presented the least to business customers, but it was reported that they generated the most leads. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"344\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2021\/11\/VC-MM_11-21_3.jpg\" alt=\"\" class=\"wp-image-9332\" srcset=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2021\/11\/VC-MM_11-21_3.jpg 750w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2021\/11\/VC-MM_11-21_3-300x138.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong> Getting Good Content is Hard Work! <\/strong><\/h2>\n\n\n\n<p>Shipping off product descriptions, bullet points and stock images to the printer is easy, but it doesn\u2019t motivate the customer to take action like a case study or testimonial portfolio. We have talked about this before, but it bears repeating, many customers are proud to tell people that they made a good decision purchasing widgets from ABC Company. By budgeting a few hours a month gathering information from satisfied customers you can create a significant amount of high quality content. That content can be transformed into multiple collateral pieces that according to numerous sources generate more leads than any other type of content!<\/p>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"container block acf\/is-content-wrap theme- pb-lg\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p class=\"is-style-lead-paragraph\">You are invited to direct any questions related to marketing Innovative Systems products to Scott Meyer or Melissa Waddell at&nbsp;605.995.6120<\/p>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"container-gutter-md bg-grey-gradient block acf\/is-related-insights theme- pt-md\">\n    <header class=\"block-header stack-md align-items-lg-center justify-content-lg-start\">\n                    <h2 class=\"heading-1 color-black\">More Like This<\/h2> \n                    <\/header>\n    <div class=\"slider-container slider-controls-dark slider-dots-absolute\">\n        <div class=\"slider slider-features-4 slider-gutters-30 slider-buffer\">\n            <section class=\"slider-item\"><a href=\"\" class=\"card-feature no-image\">\n        <div class=\"card-body\">\n                <h3 class=\"heading-2 color-black\">\n                    <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"\" class=\"card-feature no-image\">\n        <div class=\"card-body\">\n                <h3 class=\"heading-2 color-black\">\n                    <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"\" class=\"card-feature no-image\">\n        <div class=\"card-body\">\n                <h3 class=\"heading-2 color-black\">\n                    <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"\" class=\"card-feature no-image\">\n        <div class=\"card-body\">\n                <h3 class=\"heading-2 color-black\">\n                    <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section>        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":9321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[9],"is-type":[],"market":[20,21,22,19],"class_list":["post-9319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-minute","market-cable-mso","market-municipalities","market-power-utility","market-telecommunications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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