{"id":25026,"date":"2026-08-18T11:25:46","date_gmt":"2026-08-18T16:25:46","guid":{"rendered":"https:\/\/www.innovsys.com\/innovsys\/?p=25026"},"modified":"2026-08-18T11:25:48","modified_gmt":"2026-08-18T16:25:48","slug":"amazon-leo-starlink-and-the-rural-broadband-fight-for-the-home","status":"publish","type":"post","link":"https:\/\/www.innovsys.com\/innovsys\/amazon-leo-starlink-and-the-rural-broadband-fight-for-the-home\/","title":{"rendered":"Amazon Leo, Starlink, and the rural broadband fight for the home"},"content":{"rendered":"<section class=\"container block acf\/is-content-wrap theme- pt-md\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of Broadband Breakdown, Scott Meyer talks with Chad Mix of Norvado about the changing threat landscape in rural broadband, from cellular home internet and Starlink to the looming impact of Amazon Leo. The conversation focuses on how rural providers can stay competitive by thinking beyond internet-only service and building a more complete, easier customer experience. Chad shares how Norvado is using hybrid TV, bundled services, and customer-friendly provisioning to protect margins and reduce churn in rural markets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/08\/Slide-16_9-Ep-17-1024x576.jpg\" alt=\"\" class=\"wp-image-25027\" srcset=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/08\/Slide-16_9-Ep-17-1024x576.jpg 1024w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/08\/Slide-16_9-Ep-17-300x169.jpg 300w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/08\/Slide-16_9-Ep-17-768x432.jpg 768w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/08\/Slide-16_9-Ep-17-1536x864.jpg 1536w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/08\/Slide-16_9-Ep-17.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subscribe and Listen<\/strong> <\/p>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"container block acf\/is-content-wrap theme-\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n<section class=\"container-gutter-md block acf\/is-team theme- pb-none\">\n            <div class=\"row row-grid-lg justify-content-center\">\n                        <div class=\"col-xl-3 col-md-4 col-sm-6 col-12\">\n                            <a href=\"https:\/\/open.spotify.com\/episode\/4aEXe0ZZv7yuNuR182x0NY?si=fx0VbbRZR5SIAC1IcCzmrQ\" class=\"card-team\" target=\"_blank\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"158\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/Spotify-logo-80-x-80.png\" class=\"img-fluid mb-5\" alt=\"\" \/>                <h3 class=\"paragraph-lead\">\n                                    <\/h3>\n                <span class=\"micro-title color-blue-light\">\n                                    <\/span>\n            <\/a>        <\/div>\n                        <div class=\"col-xl-3 col-md-4 col-sm-6 col-12\">\n                            <a href=\"https:\/\/youtu.be\/vWZD-LVPHZQ?si=9-d1Kzof2KTtlIKz\" class=\"card-team\" target=\"\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/youtube-logo-80-x-80.png\" class=\"img-fluid mb-5\" alt=\"\" srcset=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/youtube-logo-80-x-80.png 176w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/youtube-logo-80-x-80-150x150.png 150w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/>                <h3 class=\"paragraph-lead\">\n                                    <\/h3>\n                <span class=\"micro-title color-blue-light\">\n                                    <\/span>\n            <\/a>        <\/div>\n                        <div class=\"col-xl-3 col-md-4 col-sm-6 col-12\">\n                            <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/amazon-leo-starlink-and-the-rural-broadband-fight\/id1876656109?i=1000784131329\" class=\"card-team\" target=\"_blank\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/Apple-podcasts-logo-80x-80.png\" class=\"img-fluid mb-5\" alt=\"\" srcset=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/Apple-podcasts-logo-80x-80.png 160w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/Apple-podcasts-logo-80x-80-150x150.png 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/>                <h3 class=\"paragraph-lead\">\n                                    <\/h3>\n                <span class=\"micro-title color-blue-light\">\n                                    <\/span>\n            <\/a>        <\/div>\n            <\/div>\n    <\/section>\n\n\n<p class=\"wp-block-paragraph\">Broadband Breakdown, the Innovative Systems podcast, dives into real-life challenges broadband leaders are facing and help them find solutions. Whether you&#8217;re working to improve NPS, modernize outdated systems, hire new talent, or stay competitive in your market, this is your space for innovative ideas and expert solutions.<\/p>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":24339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[41],"is-type":[40],"market":[],"class_list":["post-25026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","type-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Amazon Leo, Starlink, and the rural broadband fight for the home - Innovative Systems<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.innovsys.com\/innovsys\/amazon-leo-starlink-and-the-rural-broadband-fight-for-the-home\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Amazon Leo, Starlink, and the rural broadband fight for the home - Innovative Systems\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.innovsys.com\/innovsys\/amazon-leo-starlink-and-the-rural-broadband-fight-for-the-home\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Innovative Systems\" \/>\r\n<meta property=\"article:published_time\" content=\"2026-08-18T16:25:46+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-08-18T16:25:48+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/BB-Ep1_-header.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"3660\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jancy Butterworth\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jancy Butterworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/amazon-leo-starlink-and-the-rural-broadband-fight-for-the-home\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/amazon-leo-starlink-and-the-rural-broadband-fight-for-the-home\\\/\"},\"author\":{\"name\":\"Jancy Butterworth\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#\\\/schema\\\/person\\\/0117ce98b94f03ace226ba025fa6f169\"},\"headline\":\"Amazon Leo, Starlink, and the rural broadband fight for the home\",\"datePublished\":\"2026-08-18T16:25:46+00:00\",\"dateModified\":\"2026-08-18T16:25:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/amazon-leo-starlink-and-the-rural-broadband-fight-for-the-home\\\/\"},\"wordCount\":142,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/amazon-leo-starlink-and-the-rural-broadband-fight-for-the-home\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/BB-Ep1_-header.jpg\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/amazon-leo-starlink-and-the-rural-broadband-fight-for-the-home\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/amazon-leo-starlink-and-the-rural-broadband-fight-for-the-home\\\/\",\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/amazon-leo-starlink-and-the-rural-broadband-fight-for-the-home\\\/\",\"name\":\"Amazon Leo, Starlink, and the rural broadband fight for the home - 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