{"id":24827,"date":"2026-07-30T08:19:06","date_gmt":"2026-07-30T13:19:06","guid":{"rendered":"https:\/\/www.innovsys.com\/innovsys\/?p=24827"},"modified":"2026-07-30T08:19:31","modified_gmt":"2026-07-30T13:19:31","slug":"building-a-successful-video-business-part-1","status":"publish","type":"post","link":"https:\/\/www.innovsys.com\/innovsys\/building-a-successful-video-business-part-1\/","title":{"rendered":"Building a Successful Video Business &#8211; Part 1"},"content":{"rendered":"<section class=\"container block acf\/is-content-wrap theme- pt-md pb-md\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p class=\"is-style-lead-paragraph wp-block-paragraph\">Running a cable television service requires balancing popular programming, regulatory requirements, and customer expectations. The following is an excerpt from one of the chapters of the New Video Operators Playbook. Credit for this chapter goes to <a href=\"https:\/\/www.cooperative-networks.com\/professional-services\/video-product-consultancy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jean Edhlund, Video Product Partner, Cooperative Network Services. <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Content Drives the Business<\/strong><br>Most channel lineups start with local ABC, CBS, FOX, and NBC affiliates. Under FCC retransmission consent rules, providers must obtain permission, and often pay significant fees, to carry these stations. These negotiations are among the most expensive and challenging aspects of operating a video service.<br>Beyond local broadcasters, operators secure popular cable networks such as ESPN, Discovery, Nickelodeon, and Fox News through programming agreements. In many cases, content owners require providers to carry bundles of channels rather than selecting networks individually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Building Channel Packages<\/strong><br>Programming contracts largely determine how channels can be sold to customers. Traditional offerings typically include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basic\/Lifeline Tier: Local broadcast, public access, and community channels.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expanded Basic Tier: Popular cable networks.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital Tiers: Specialty and niche programming.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premium Add-Ons: Services such as HBO, Showtime, and Starz.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A successful cable television operation requires more than delivering channels. Operators must negotiate complex programming agreements, design attractive channel packages, meet regulatory obligations, and maintain strong customer protections. The companies that effectively balance these responsibilities are best positioned for long-term success in a competitive video market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Would you like a copy of the complete Video Operators Playbook?<\/strong><\/p>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-na2.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"40179149\",\n    formId: \"7c436093-2366-487e-b3e1-4a4ed03ecd22\",\n    region: \"na2\"\n  });\n<\/script>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"container-gutter-md bg-grey-gradient block acf\/is-related-insights theme- pt-lg\">\n    <header class=\"block-header stack-md align-items-lg-center justify-content-lg-start\">\n                    <h2 class=\"heading-1 color-black\">More Like This<\/h2> \n                    <\/header>\n    <div class=\"slider-container slider-controls-dark slider-dots-absolute\">\n        <div class=\"slider slider-features-4 slider-gutters-30 slider-buffer\">\n            <section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/mg-tv-report-shows-ott-device-growth\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/07\/VS-7-26_4B.jpeg\" class=\"img-responsive\" alt=\"\" srcset=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/07\/VS-7-26_4B.jpeg 420w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/07\/VS-7-26_4B-300x250.jpeg 300w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            video        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            MG\u2011TV Report Shows OTT Device Growth        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/streaming-spend-up-for-all-demographics\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/07\/VS-7-26_11B.jpeg\" class=\"img-responsive\" alt=\"\" srcset=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/07\/VS-7-26_11B.jpeg 420w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/07\/VS-7-26_11B-300x250.jpeg 300w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            video        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Streaming Spend Up for All Demographics        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/norvado-is-bullish-on-television\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/07\/VS-7-26_8B.jpeg\" class=\"img-responsive\" alt=\"\" srcset=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/07\/VS-7-26_8B.jpeg 420w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/07\/VS-7-26_8B-300x250.jpeg 300w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            video        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Norvado is Bullish on Television        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/save-the-date-for-the-august-2025-video-user-meeting\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/04\/VS-4-25_6B.jpg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            events        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Save the Date for the August 2026 Video User Meeting        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section>        <\/div>\n    <\/div>\n<\/div>\n\n<section class=\"bg-white block acf\/is-split-form theme-\">\n    <div class=\"container-fluid\">\n        <div class=\"row row-grid\">\n            <div class=\"col-lg-5\">\n                                    <H2 class=\"heading-1 color-black\"><\/H2>                                            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"bg-white block acf\/is-split-form theme-\">\n    <div class=\"container-fluid\">\n        <div class=\"row row-grid\">\n            <div class=\"col-lg-5\">\n                                    <H2 class=\"heading-1 color-black\">Keep your finger on the pulse.<\/H2>                                            <\/div>\n     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