{"id":24366,"date":"2026-05-11T07:55:00","date_gmt":"2026-05-11T12:55:00","guid":{"rendered":"https:\/\/www.innovsys.com\/innovsys\/?p=24366"},"modified":"2026-06-09T19:59:27","modified_gmt":"2026-06-10T00:59:27","slug":"rethinking-marketing-and-customer-engagement-insights-from-the-rural-subscriber-study","status":"publish","type":"post","link":"https:\/\/www.innovsys.com\/innovsys\/rethinking-marketing-and-customer-engagement-insights-from-the-rural-subscriber-study\/","title":{"rendered":"Rethinking Marketing and Customer Engagement: Insights from the Rural Subscriber Study"},"content":{"rendered":"<section class=\"container block acf\/is-content-wrap theme- pt-md\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of Broadband Breakdown, Caleb Pashia, CEO of Kingdom Networks, shares how data from the Innovative Systems&#8217; Rural Subscriber Study transformed their approach to customer support and engagement. Caleb discusses practical approaches to pricing, bundling, customer satisfaction, and leveraging small marketing teams for big impact, emphasizing that continuous adaptation is key in a competitive landscape.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/Slide-16_9-Ep-10-2-1024x576.jpg\" alt=\"\" class=\"wp-image-24367\" srcset=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/Slide-16_9-Ep-10-2-1024x576.jpg 1024w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/Slide-16_9-Ep-10-2-300x169.jpg 300w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/Slide-16_9-Ep-10-2-768x432.jpg 768w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/Slide-16_9-Ep-10-2-1536x864.jpg 1536w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2026\/06\/Slide-16_9-Ep-10-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subscribe and Listen<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/open.spotify.com\/episode\/7FJNwFjcfG6WGmPGB44igX?si=uJOj2_2BQbuUdjtRwKy-JA\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/youtu.be\/CTcyOgEgGfw?si=phKmDkxukYLykcpG\" target=\"_blank\" rel=\"noreferrer noopener\">Youtube<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.iheart.com\/podcast\/269-broadband-breakdown-322484068\/episode\/rethinking-marketing-and-customer-engagement-insights-from-the-rural-subscriber-study-333256746\" type=\"link\" id=\"https:\/\/www.iheart.com\/podcast\/269-broadband-breakdown-322484068\/episode\/strategies-for-rural-broadband-success-insights-from-shirley-bloomfield-336386109\" target=\"_blank\" rel=\"noreferrer noopener\">iHeartRadio<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/rethinking-marketing-and-customer-engagement-insights\/id1876656109?i=1000767199688\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Broadband Breakdown, the Innovative Systems podcast, dives into real-life challenges broadband leaders are facing and help them find solutions. Whether you&#8217;re working to improve NPS, modernize outdated systems, hire new talent, or stay competitive in your market, this is your space for innovative ideas and expert solutions.<\/p>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"container block acf\/is-content-wrap theme-\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":24339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[41],"is-type":[40],"market":[],"class_list":["post-24366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","type-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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