{"id":23884,"date":"2026-04-01T11:25:45","date_gmt":"2026-04-01T16:25:45","guid":{"rendered":"https:\/\/www.innovsys.com\/innovsys\/?p=23884"},"modified":"2026-04-01T11:25:46","modified_gmt":"2026-04-01T16:25:46","slug":"four-marketing-tips-that-will-work","status":"publish","type":"post","link":"https:\/\/www.innovsys.com\/innovsys\/four-marketing-tips-that-will-work\/","title":{"rendered":"Four Marketing Tips That Will Work"},"content":{"rendered":"<section class=\"container block acf\/is-content-wrap theme- pt-lg pb-lg\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p>The following is a concise checklist to help increase ARPU and improve CSAT. Enjoy!<\/p>\n\n\n\n<p><strong>Build Bundles That Simplify Life \u2014 Not Complicate It<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers are tired of confusing tiered plans and tiny fine print. A &#8220;One\u2011Home Bundle,\u201d offering your most popular services in one easy\u2011to\u2011understand package. Bundling works \u2014 but only when it\u2019s designed around real customer needs, not internal product silos.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Sell Possibilities, Not Just Technology<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BSP marketing often leans heavily on tech specs: gigabit speeds, latency numbers, coverage percentages. But customers don\u2019t emotionally connect with Mbps.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Offer a No\u2011Risk Trial to Build Trust<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers are notoriously skeptical due to years of contracts, penalties, and confusing terms. To build trust, offer a bold move: a 30\u2011day, no\u2011contract, no\u2011strings\u2011attached trial.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Spotlight the Heroes Behind the Network<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most people never think about the engineering and field teams who keep networks running \u2014 until something goes wrong. Create short videos featuring Techs repairing fiber during snowstorms, installing Wi\u2011Fi solutions, and engaging with customers in-home.<br><br>In today\u2019s broadband landscape, the companies that win are the ones that think beyond the modem and tap into what truly matters: human connection.<\/li>\n<\/ul>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"container-gutter-md bg-grey-gradient block acf\/is-related-insights theme- pt-lg\">\n    <header class=\"block-header stack-md align-items-lg-center justify-content-lg-start\">\n                    <h2 class=\"heading-1 color-black\">More Like This<\/h2> \n                    <\/header>\n    <div class=\"slider-container slider-controls-dark slider-dots-absolute\">\n        <div class=\"slider slider-features-4 slider-gutters-30 slider-buffer\">\n            <section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/podcasts-how-to-make-them-successful\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/12\/VC_12-25_15B.jpeg\" class=\"img-responsive\" alt=\"\" srcset=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/12\/VC_12-25_15B.jpeg 420w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/12\/VC_12-25_15B-300x250.jpeg 300w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            marketing-minute        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Podcasts-How to Make Them Successful        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/video-ad-insertion-a-low-cost-marketing-channel\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/09\/VS_9-25_15X.jpeg\" class=\"img-responsive\" alt=\"\" srcset=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/09\/VS_9-25_15X.jpeg 420w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/09\/VS_9-25_15X-300x250.jpeg 300w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            marketing-minute        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Video Ad Insertion &#8211; A Low Cost Marketing Channel        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/getting-more-reviews\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/10\/VS_10-24_11Reduce.jpeg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            marketing-minute        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Getting More Reviews        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/marketing-minute-customer-retention\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/03\/Customer-Retention-Marketing-Minute-Square-1.jpg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            marketing-minute        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Marketing Minute: Customer Retention        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section>        <\/div>\n    <\/div>\n<\/div>\n\n<section class=\"bg-white block acf\/is-split-form theme- pt-lg pb-lg\">\n    <div class=\"container-fluid\">\n        <div class=\"row row-grid\">\n            <div class=\"col-lg-5\">\n                                    <H2 class=\"heading-1 color-black\">Keep your finger on the pulse.<\/H2>                                            <\/div>\n                        <div class=\"col-lg-6 col-xxl-5 offset-lg-1\">\n                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of 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<\/div>\n                    <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[9],"is-type":[16],"market":[20,21,22,19],"class_list":["post-23884","post","type-post","status-publish","format-standard","hentry","category-marketing-minute","type-articles","market-cable-mso","market-municipalities","market-power-utility","market-telecommunications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Four Marketing Tips That Will Work - Innovative Systems<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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