{"id":22089,"date":"2025-05-12T13:14:58","date_gmt":"2025-05-12T18:14:58","guid":{"rendered":"https:\/\/www.innovsys.com\/innovsys\/?p=22089"},"modified":"2025-09-02T09:30:40","modified_gmt":"2025-09-02T14:30:40","slug":"customer-experience-insights-for-rural-subscribers","status":"publish","type":"post","link":"https:\/\/www.innovsys.com\/innovsys\/customer-experience-insights-for-rural-subscribers\/","title":{"rendered":"Customer Experience Insights for Rural Subscribers"},"content":{"rendered":"<section class=\"container block acf\/is-content-wrap theme- pt-md pb-md\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p class=\"is-style-lead-paragraph\">The 2025 Rural Subscriber Survey covered trends from marketing &amp; subscriber acquisition, providing additional value, demographic data and customer experience preferences and trends. We dive deeper into the customer experience here.<\/p>\n\n\n\n<p>Rural subscribers have an overall positive satisfaction rate with their Internet service provider of 7.5 out of 10. This number is driven by consistent speeds and fair prices, as well as other factors they weigh in less heavily.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/high-customer-satisfaction-graph\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1888\" height=\"1937\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/05\/high-customer-satisfaction-graph.jpg\" alt=\"\" class=\"wp-image-22122\" style=\"width:500px\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Exceptional Customer Experience: The Local Difference<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"800\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/05\/exceptional-service-graph.jpg\" alt=\"\" class=\"wp-image-22123\"\/><\/figure>\n\n\n\n<p>Subscribers to a local Internet provider were more likely to have an exceptional experience due to customer service, high quality service, and good value. Subscribers to national Internet providers were more likely to have not received exceptional service.<\/p>\n\n\n<section class=\"bg-grey-gradient block acf\/is-split-form theme- pt-sm pb-sm\">\n    <div class=\"container-fluid\">\n        <div class=\"row row-grid\">\n            <div class=\"col-lg-5\">\n                                    <H2 class=\"heading-1 color-black\">Executive Insights<\/H2>                                                <div class=\"paragraph-lead\">\n                    <p>Hear what subscribers value from their BSP<\/p>\n                <\/div>\n                            <\/div>\n                        <div class=\"col-lg-6 col-xxl-5 offset-lg-1\">\n                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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Communication<\/h2>\n\n\n\n<p>Rural subscribers were asked how they preferred to reach their Internet providers, and a phone call was the preferred method across all groups.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3005\" height=\"820\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/05\/communication-methods-image.jpg\" alt=\"\" class=\"wp-image-22124\"\/><\/figure>\n\n\n\n<p>The key take away for providers, is that while customers need to be able to call in for help, they also need to have access to other means of contact. Depending on the situation they may prefer an email or live chat so it is crucial to be able to meet your customers where they are.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Experience &amp; Reviews<\/h2>\n\n\n\n<p>Having positive reviews online when potential customers search for your company is a great first step towards winning those customers. Just 5% of rural subscribers reported that they do not leave reviews, meaning you can capture reviews from the majority of your customers. A bill discount, memorable experience, helpful response or even simply a link to the review page are all great prompts to increase reviews.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1388\" height=\"1415\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/05\/review-prompts-graph.jpg\" alt=\"\" class=\"wp-image-22126\" style=\"width:500px\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Local Provider Experience<\/h2>\n\n\n\n<p>Among rural subscribers, satisfaction rates are higher for those who subscribe to a locally owned provider than to a national provider. When asked about the greatest influences on their satisfaction, 53% of local provider subscribers identified the company being local as an important factor. Additionally, more members of this group selected consistent connection speed, fair pricing, good customer service, and strong technical support as reasons for their satisfaction compared to those who use national providers. <\/p>\n\n\n\n<p>These findings suggest that locally owned providers are better meeting the specific needs and expectations of rural subscribers than their national counterparts.<\/p>\n\n\n<div class=\"block acf\/is-cta theme-\">\n    <section class=\"card-cta\">\n        <div class=\"card-body card-body-blue icon-lines-above icon-lines-light\">\n                            <H2 class=\"heading-1 color-white mb-4\">Download the 2025 Executive Report<\/H2>                                                <div class=\"align-center mt-40\">\n                <div class=\"btn-row\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/2025-rural-subscriber-study\/\" class=\"btn btn-primary btn-animate btn-white-blue\" target=\"\">2025 Rural Subscriber Study<\/a><\/div>            <\/div>\n                    <\/div>\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.innovsys.com\/innovsys\/assets\/images\/backgrounds\/background-1.jpg\" alt=\"\" class=\"img-absolute parallax-slow\" height=\"850\" width=\"1830\">\n    <\/section>\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"container-gutter-md bg-grey-gradient block acf\/is-related-insights theme- pt-md\">\n    <header class=\"block-header stack-md align-items-lg-center justify-content-lg-start\">\n                    <h2 class=\"heading-1 color-black\">More Like This<\/h2> \n                    <\/header>\n    <div class=\"slider-container slider-controls-dark slider-dots-absolute\">\n        <div class=\"slider slider-features-4 slider-gutters-30 slider-buffer\">\n            <section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/broadband-provider-talks-multi-generational-cx\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40 icon-video icon-bl\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2023\/02\/another-stanton-iowa-image-420x350.jpg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            elation        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Broadband Provider Talks Multi-Generational CX        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Watch Video    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/evaluating-video-profitability\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/11\/VS-11-12-24_25Thumb.jpg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            video        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Evaluating Video Profitability        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/grm-networks-elation-experience\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/10\/GRM-Networks-2.jpg\" class=\"img-responsive\" alt=\"\" \/>    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<\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section>        <\/div>\n    <\/div>\n<\/div>\n\n<section class=\"bg-white block acf\/is-split-form theme-\">\n    <div class=\"container-fluid\">\n        <div class=\"row row-grid\">\n            <div class=\"col-lg-5\">\n                                    <H2 class=\"heading-1 color-black\">Keep your finger on the pulse.<\/H2>                                            <\/div>\n                        <div class=\"col-lg-6 col-xxl-5 offset-lg-1\">\n                \n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_1' ><div id='gf_1' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_1' id='gform_1'  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