{"id":21940,"date":"2025-04-16T11:15:54","date_gmt":"2025-04-16T16:15:54","guid":{"rendered":"https:\/\/www.innovsys.com\/innovsys\/?p=21940"},"modified":"2025-04-16T11:28:24","modified_gmt":"2025-04-16T16:28:24","slug":"rural-subscriber-insights","status":"publish","type":"post","link":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/","title":{"rendered":"Rural Subscriber Insights"},"content":{"rendered":"<section class=\"container block acf\/is-content-wrap theme- pt-md pb-sm\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p class=\"is-style-lead-paragraph\">The 2025 Rural Subscriber Study provides insights directly into what your customers need and want from their Broadband Service Provider.<\/p>\n\n\n\n<p>We surveyed 835 rural respondents across the country for vital subscriber feedback. This study covers your customers communication preferences, marketing that catches their attention, their willingness to upgrade, and how to get them to become your biggest cheerleaders.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Preview the Report<\/h1>\n\n\n\n<p><\/p>\n\n\n<figure class=\"figure align-left\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"821\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/04\/internet-usage-1.png\" class=\"img-responsive\" alt=\"\" \/>    <\/figure>\n\n<figure class=\"figure align-right\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1277\" height=\"862\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/04\/More-than-Internet.png\" class=\"img-responsive\" alt=\"\" \/>    <\/figure>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"container block acf\/is-content-wrap theme-\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p>New areas of focus include:<\/p>\n\n\n\n<p><strong>Providing Value<\/strong> Learn what your consumers value in a BSP, helping to drive up ARPU and CSAT.<\/p>\n\n\n\n<p><strong>Marketing &amp; Subscriber Acquisition<\/strong> Explore effective marketing mixes, popular marketing channels, and how to create customer advocates.<\/p>\n\n\n\n<p><strong>Customer experience<\/strong> Discover drivers and deterrents of satisfaction and how to create an exceptional customer experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Follow the Study:<\/h2>\n\n\n\n<p>Join Innovative Systems for upcoming presentations at industry events:<\/p>\n\n\n\n<p>NTCA Sales &amp; Marketing Conference: May 4-6, New Orleans, LA<\/p>\n\n\n\n<p>WSTA Annual Convention: May 12-15, Lake Geneva, WI<\/p>\n\n\n\n<p>KYRBA Annual Meeting: May 21-23, Lexington, KY<\/p>\n\n\n\n<p>TNBA Annual Convention &amp; Showcase: June 3-5, Nashville, TN<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For Press Inquiries, or more information regarding the study, please email marketing@innovsys.com<\/p>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":21943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"is-type":[16],"market":[],"class_list":["post-21940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","type-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Rural Subscriber Insights - Innovative Systems<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Rural Subscriber Insights - Innovative Systems\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Innovative Systems\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-04-16T16:15:54+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-04-16T16:28:24+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/04\/2025-RSS-Executive-Report-Insights-Header.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"640\" \/>\r\n\t<meta property=\"og:image:height\" content=\"262\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jancy Butterworth\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jancy Butterworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/\"},\"author\":{\"name\":\"Jancy Butterworth\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#\\\/schema\\\/person\\\/0117ce98b94f03ace226ba025fa6f169\"},\"headline\":\"Rural Subscriber Insights\",\"datePublished\":\"2025-04-16T16:15:54+00:00\",\"dateModified\":\"2025-04-16T16:28:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/\"},\"wordCount\":177,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2025-RSS-Executive-Report-Insights-Header.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/\",\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/\",\"name\":\"Rural Subscriber Insights - Innovative Systems\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2025-RSS-Executive-Report-Insights-Header.jpg\",\"datePublished\":\"2025-04-16T16:15:54+00:00\",\"dateModified\":\"2025-04-16T16:28:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2025-RSS-Executive-Report-Insights-Header.jpg\",\"contentUrl\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2025-RSS-Executive-Report-Insights-Header.jpg\",\"width\":3660,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/rural-subscriber-insights\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rural Subscriber Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#website\",\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/\",\"name\":\"Innovative Systems\",\"description\":\"Fully-Integrated Solutions for Broadband and Utility Companies\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#organization\",\"name\":\"Innovative Systems\",\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/site-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/site-logo.png\",\"width\":1200,\"height\":347,\"caption\":\"Innovative Systems\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#\\\/schema\\\/person\\\/0117ce98b94f03ace226ba025fa6f169\",\"name\":\"Jancy Butterworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/102ce40d22067c00691fc7c632417c4d0acc6059b8fa0cc722038bf3fdeea944?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/102ce40d22067c00691fc7c632417c4d0acc6059b8fa0cc722038bf3fdeea944?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/102ce40d22067c00691fc7c632417c4d0acc6059b8fa0cc722038bf3fdeea944?s=96&d=mm&r=g\",\"caption\":\"Jancy Butterworth\"},\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/author\\\/jancyb\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rural Subscriber Insights - Innovative Systems","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/","og_locale":"en_US","og_type":"article","og_title":"Rural Subscriber Insights - Innovative Systems","og_url":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/","og_site_name":"Innovative Systems","article_published_time":"2025-04-16T16:15:54+00:00","article_modified_time":"2025-04-16T16:28:24+00:00","og_image":[{"url":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/04\/2025-RSS-Executive-Report-Insights-Header.jpg","width":640,"height":262,"type":"image\/jpeg"}],"author":"Jancy Butterworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jancy Butterworth","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/#article","isPartOf":{"@id":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/"},"author":{"name":"Jancy Butterworth","@id":"https:\/\/www.innovsys.com\/innovsys\/#\/schema\/person\/0117ce98b94f03ace226ba025fa6f169"},"headline":"Rural Subscriber Insights","datePublished":"2025-04-16T16:15:54+00:00","dateModified":"2025-04-16T16:28:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/"},"wordCount":177,"commentCount":0,"publisher":{"@id":"https:\/\/www.innovsys.com\/innovsys\/#organization"},"image":{"@id":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/04\/2025-RSS-Executive-Report-Insights-Header.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/","url":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/","name":"Rural Subscriber Insights - Innovative Systems","isPartOf":{"@id":"https:\/\/www.innovsys.com\/innovsys\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/#primaryimage"},"image":{"@id":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/04\/2025-RSS-Executive-Report-Insights-Header.jpg","datePublished":"2025-04-16T16:15:54+00:00","dateModified":"2025-04-16T16:28:24+00:00","breadcrumb":{"@id":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/#primaryimage","url":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/04\/2025-RSS-Executive-Report-Insights-Header.jpg","contentUrl":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2025\/04\/2025-RSS-Executive-Report-Insights-Header.jpg","width":3660,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/www.innovsys.com\/innovsys\/rural-subscriber-insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.innovsys.com\/innovsys\/"},{"@type":"ListItem","position":2,"name":"Rural Subscriber Insights"}]},{"@type":"WebSite","@id":"https:\/\/www.innovsys.com\/innovsys\/#website","url":"https:\/\/www.innovsys.com\/innovsys\/","name":"Innovative Systems","description":"Fully-Integrated Solutions for Broadband and Utility Companies","publisher":{"@id":"https:\/\/www.innovsys.com\/innovsys\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.innovsys.com\/innovsys\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.innovsys.com\/innovsys\/#organization","name":"Innovative Systems","url":"https:\/\/www.innovsys.com\/innovsys\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.innovsys.com\/innovsys\/#\/schema\/logo\/image\/","url":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2021\/10\/site-logo.png","contentUrl":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2021\/10\/site-logo.png","width":1200,"height":347,"caption":"Innovative Systems"},"image":{"@id":"https:\/\/www.innovsys.com\/innovsys\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.innovsys.com\/innovsys\/#\/schema\/person\/0117ce98b94f03ace226ba025fa6f169","name":"Jancy Butterworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/102ce40d22067c00691fc7c632417c4d0acc6059b8fa0cc722038bf3fdeea944?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/102ce40d22067c00691fc7c632417c4d0acc6059b8fa0cc722038bf3fdeea944?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/102ce40d22067c00691fc7c632417c4d0acc6059b8fa0cc722038bf3fdeea944?s=96&d=mm&r=g","caption":"Jancy Butterworth"},"url":"https:\/\/www.innovsys.com\/innovsys\/author\/jancyb\/"}]}},"_links":{"self":[{"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/posts\/21940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/comments?post=21940"}],"version-history":[{"count":4,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/posts\/21940\/revisions"}],"predecessor-version":[{"id":21947,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/posts\/21940\/revisions\/21947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/media\/21943"}],"wp:attachment":[{"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/media?parent=21940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/categories?post=21940"},{"taxonomy":"type","embeddable":true,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/is-type?post=21940"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/market?post=21940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}