{"id":20474,"date":"2024-08-21T14:01:57","date_gmt":"2024-08-21T19:01:57","guid":{"rendered":"https:\/\/www.innovsys.com\/innovsys\/?p=20474"},"modified":"2025-07-31T12:14:24","modified_gmt":"2025-07-31T17:14:24","slug":"whitepaper-how-to-right-price-your-services","status":"publish","type":"post","link":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/","title":{"rendered":"Whitepaper: How to Right-Price Your Services"},"content":{"rendered":"<section class=\"container block acf\/is-content-wrap theme- pt-lg pb-lg\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p class=\"is-style-lead-paragraph\">Investopedia reported an average 12.5% net profit margin for the telecom sector, where do your margins fit in this report?<\/p>\n\n\n\n<p>To avoid the dreaded race to the bottom by being the least expensive, company visionaries need to add value that will motivate loyalty from consumers, which justifies right pricing, and in turn a healthy profit margin. This whitepaper will explore how to  properly calculate Average Cost Per User (ACPU) and Average Revenue Per User (ARPU) to allow an accurate accounting which can then be used to factor in a margin for profit.  <\/p>\n\n\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_64' ><div id='gf_64' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <h3 class=\"gform_title\">Price is Right Whitepaper<\/h3>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_64'  action='\/innovsys\/wp-json\/wp\/v2\/posts\/20474#gf_64' data-formid='64' novalidate>\n                        <div class='gform-body gform_body'><ul id='gform_fields_64' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_64_5\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_64_5'>Facebook<\/label><div class='ginput_container'><input name='input_5' id='input_64_5' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_64_5'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_64_1\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_64_1'>\n                            \n                            <span id='input_64_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_64_1_3' value=''   aria-required='true'   placeholder='First Name'  \/>\n                                                    <label for='input_64_1_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/li><li id=\"field_64_3\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix no_first_name no_middle_name has_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_64_3'>\n                            \n                            \n                            \n                            <span id='input_64_3_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_3.6' id='input_64_3_6' value=''   aria-required='true'   placeholder='Last Name'  \/>\n                                                    <label for='input_64_3_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_64_2\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_64_2'>Email Address<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_64_2' type='email' value='' class='medium'   placeholder='Company Email Address' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_64_4\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_64_4'>CAPTCHA<\/label><div id='input_64_4' class='ginput_container ginput_recaptcha' data-sitekey='6Lfg9xAbAAAAAH4H0CN4Z6EuVVwxzQ-G9eIzwBD3'  data-theme='light' data-tabindex='0'  data-badge=''><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <button class='button gform_button btn btn-primary btn-green btn-animate' id='gform_submit_button_64'><span>Download Now<\/span><\/button> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_64' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_64' id='gform_theme_64' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_64' id='gform_style_settings_64' value='{&quot;inputPrimaryColor&quot;:&quot;#204ce5&quot;}' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_64' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='64' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' value='R2BZDlYirFDnuGBV4B\/BN+48KSUMp8d3tPc4U2XuINzVq7zS6SZIXR0jiDyA5cT85tXx\/JmH+annYRwialDtMzeUsWhmOYQHRVTQoupXTf6Fy1I=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_64' value='WyJbXSIsImViZDM1NDEwNzA4NTRiZTYyZDRiYWUxNjhmNmUyNGFhIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_64' id='gform_target_page_number_64' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_64' id='gform_source_page_number_64' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 64, 'https:\/\/www.innovsys.com\/innovsys\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_64').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_64');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_64').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_64').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_64').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_64').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_64').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_64').val();gformInitSpinner( 64, 'https:\/\/www.innovsys.com\/innovsys\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [64, current_page]);window['gf_submitting_64'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_64').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_64').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [64]);window['gf_submitting_64'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_64').text());}else{jQuery('#gform_64').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"64\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_64\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_64\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_64\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 64, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"container-gutter-md bg-grey-gradient block acf\/is-related-insights theme- pt-lg pb-lg\">\n    <header class=\"block-header stack-md align-items-lg-center justify-content-lg-start\">\n                    <h2 class=\"heading-1 color-black\">More Like This<\/h2> \n                    <\/header>\n    <div class=\"slider-container slider-controls-dark slider-dots-absolute\">\n        <div class=\"slider slider-features-4 slider-gutters-30 slider-buffer\">\n            <section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/2024-rural-broadband-video-social-media-report\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/03\/VS-3-2024_14A-420x350.jpg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            news        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            2024 Rural Broadband, Video, and Social Media Report        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/4000-mg-tv-customer-conversions-in-2-weeks\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/06\/VS_6-24-8D.jpeg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            video        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            4000 MG-TV Customer Conversions in 2 Weeks        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/billing-system-drives-efficiency\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2022\/02\/Barnsville_PC-2-22_3-420x350.jpg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            elation        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Billing System Drives Efficiency        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"\" class=\"card-feature no-image\">\n        <div class=\"card-body\">\n                <h3 class=\"heading-2 color-black\">\n                    <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section>        <\/div>\n    <\/div>\n<\/div>\n\n<section class=\"bg-white block acf\/is-split-form theme- pt-lg pb-lg\">\n    <div class=\"container-fluid\">\n        <div class=\"row row-grid\">\n            <div class=\"col-lg-5\">\n                                    <H2 class=\"heading-1 color-black\">Keep your finger on the pulse.<\/H2>                                            <\/div>\n                        <div class=\"col-lg-6 col-xxl-5 offset-lg-1\">\n                \n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_1' ><div id='gf_1' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_1' id='gform_1'  action='\/innovsys\/wp-json\/wp\/v2\/posts\/20474#gf_1' data-formid='1' novalidate>\n                        <div class='gform-body gform_body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_1_7\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_7'>X\/Twitter<\/label><div class='ginput_container'><input name='input_7' id='input_1_7' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_1_7'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_1_1\" class=\"gfield gfield--type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_1_1'>\n                            \n                            <span id='input_1_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_1_1_3' value='' tabindex='6'  aria-required='true'   placeholder='First Name'  \/>\n                                                    <label for='input_1_1_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_1_1_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.6' id='input_1_1_6' value='' tabindex='8'  aria-required='true'   placeholder='Last Name'  \/>\n                                                    <label for='input_1_1_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_1_2\" class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_2'>Email Address<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_1_2' type='email' value='' class='medium' tabindex='10'  placeholder='Email Address' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_1_6\" class=\"gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label screen-reader-text' for='input_1_6'>Company<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_1_6' type='text' value='' class='large'   tabindex='11' placeholder='Company' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_1_3\" class=\"gfield gfield--type-checkbox gfield--type-choice field_sublabel_below gfield--has-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label gfield_label_before_complex' >Newsletter Choice<\/label><div class='gfield_description' id='gfield_description_1_3'>Which Newsletters would you like to receive?<\/div><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_1_3'><li class='gchoice gchoice_1_3_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_3.1' type='checkbox'  value='Voice Connections'  id='choice_1_3_1' tabindex='12'  aria-describedby=\"gfield_description_1_3\"\/>\n\t\t\t\t\t\t\t\t<label for='choice_1_3_1' id='label_1_3_1' class='gform-field-label gform-field-label--type-inline'>Voice Connections<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice gchoice_1_3_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_3.2' type='checkbox'  value='Video Solutions eJournal'  id='choice_1_3_2' tabindex='13'  \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_3_2' id='label_1_3_2' class='gform-field-label gform-field-label--type-inline'>Video Solutions eJournal<\/label>\n\t\t\t\t\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_1_4\" class=\"gfield gfield--type-html gfield_html gfield_html_formatted field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >We respect <a href=\"https:\/\/www.innovsys.com\/innovsys\/privacy-policy\/\">your privacy<\/a>.<\/li><li id=\"field_1_5\" class=\"gfield gfield--type-captcha field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_5'>CAPTCHA<\/label><div id='input_1_5' class='ginput_container ginput_recaptcha' data-sitekey='6Lfg9xAbAAAAAH4H0CN4Z6EuVVwxzQ-G9eIzwBD3'  data-theme='light' data-tabindex='14'  data-badge=''><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <button class='button gform_button btn btn-primary btn-green btn-animate' id='gform_submit_button_1'><span>Subscribe<\/span><\/button> <input type='hidden' name='gform_ajax' value='form_id=1&amp;title=&amp;description=&amp;tabindex=5&amp;theme=legacy&amp;hash=47c1edaa884749f1cd9ecd4b25947343' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_1' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_1' id='gform_theme_1' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_1' id='gform_style_settings_1' value='' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='1' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' value='rUrVqHcsUU9zM\/dDD2EQHZXYe1+9+0stly3MYUF\/codld5b30kbvjvYsivSA0DCCmMx4GrIhL1V8d10YxVHLuZfvAiLznAsFdRIrXpx+rHpH+w4=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_1' value='WyJbXSIsImViZDM1NDEwNzA4NTRiZTYyZDRiYWUxNjhmNmUyNGFhIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_1' id='gform_ajax_frame_1' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 1, 'https:\/\/www.innovsys.com\/innovsys\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_1').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_1').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https:\/\/www.innovsys.com\/innovsys\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_1').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"1\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_1\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_1\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_1\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 1, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":20475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[7,24,6,5],"is-type":[16,18,23],"market":[20,21,22,19],"class_list":["post-20474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elation","category-news","category-video","category-voice","type-articles","type-case-studies","type-news","market-cable-mso","market-municipalities","market-power-utility","market-telecommunications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Whitepaper: How to Right-Price Your Services - Innovative Systems<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Whitepaper: How to Right-Price Your Services - Innovative Systems\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Innovative Systems\" \/>\r\n<meta property=\"article:published_time\" content=\"2024-08-21T19:01:57+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-07-31T17:14:24+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/08\/VS-8-24_6A.jpeg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1830\" \/>\r\n\t<meta property=\"og:image:height\" content=\"750\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Scott Meyer\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Meyer\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/\"},\"author\":{\"name\":\"Scott Meyer\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#\\\/schema\\\/person\\\/a914db7a9e516431ae60ac8b359d2d07\"},\"headline\":\"Whitepaper: How to Right-Price Your Services\",\"datePublished\":\"2024-08-21T19:01:57+00:00\",\"dateModified\":\"2025-07-31T17:14:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/\"},\"wordCount\":97,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/VS-8-24_6A.jpeg\",\"articleSection\":[\"eLation\",\"News\",\"Video\",\"Voice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/\",\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/\",\"name\":\"Whitepaper: How to Right-Price Your Services - Innovative Systems\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/VS-8-24_6A.jpeg\",\"datePublished\":\"2024-08-21T19:01:57+00:00\",\"dateModified\":\"2025-07-31T17:14:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/VS-8-24_6A.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/VS-8-24_6A.jpeg\",\"width\":1830,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/whitepaper-how-to-right-price-your-services\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Whitepaper: How to Right-Price Your Services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#website\",\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/\",\"name\":\"Innovative Systems\",\"description\":\"Fully-Integrated Solutions for Broadband and Utility Companies\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#organization\",\"name\":\"Innovative Systems\",\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/site-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/site-logo.png\",\"width\":1200,\"height\":347,\"caption\":\"Innovative Systems\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/#\\\/schema\\\/person\\\/a914db7a9e516431ae60ac8b359d2d07\",\"name\":\"Scott Meyer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bac92cf538444184bfdf4c29f7f5604ffbca82aa1305eb285f2f998a09fa0544?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bac92cf538444184bfdf4c29f7f5604ffbca82aa1305eb285f2f998a09fa0544?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bac92cf538444184bfdf4c29f7f5604ffbca82aa1305eb285f2f998a09fa0544?s=96&d=mm&r=g\",\"caption\":\"Scott Meyer\"},\"url\":\"https:\\\/\\\/www.innovsys.com\\\/innovsys\\\/author\\\/scottm\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Whitepaper: How to Right-Price Your Services - Innovative Systems","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/","og_locale":"en_US","og_type":"article","og_title":"Whitepaper: How to Right-Price Your Services - Innovative Systems","og_url":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/","og_site_name":"Innovative Systems","article_published_time":"2024-08-21T19:01:57+00:00","article_modified_time":"2025-07-31T17:14:24+00:00","og_image":[{"width":1830,"height":750,"url":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/08\/VS-8-24_6A.jpeg","type":"image\/jpeg"}],"author":"Scott Meyer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Scott Meyer"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/#article","isPartOf":{"@id":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/"},"author":{"name":"Scott Meyer","@id":"https:\/\/www.innovsys.com\/innovsys\/#\/schema\/person\/a914db7a9e516431ae60ac8b359d2d07"},"headline":"Whitepaper: How to Right-Price Your Services","datePublished":"2024-08-21T19:01:57+00:00","dateModified":"2025-07-31T17:14:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/"},"wordCount":97,"commentCount":0,"publisher":{"@id":"https:\/\/www.innovsys.com\/innovsys\/#organization"},"image":{"@id":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/#primaryimage"},"thumbnailUrl":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/08\/VS-8-24_6A.jpeg","articleSection":["eLation","News","Video","Voice"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/","url":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/","name":"Whitepaper: How to Right-Price Your Services - Innovative Systems","isPartOf":{"@id":"https:\/\/www.innovsys.com\/innovsys\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/#primaryimage"},"image":{"@id":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/#primaryimage"},"thumbnailUrl":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/08\/VS-8-24_6A.jpeg","datePublished":"2024-08-21T19:01:57+00:00","dateModified":"2025-07-31T17:14:24+00:00","breadcrumb":{"@id":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/#primaryimage","url":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/08\/VS-8-24_6A.jpeg","contentUrl":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/08\/VS-8-24_6A.jpeg","width":1830,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/www.innovsys.com\/innovsys\/whitepaper-how-to-right-price-your-services\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.innovsys.com\/innovsys\/"},{"@type":"ListItem","position":2,"name":"Whitepaper: How to Right-Price Your Services"}]},{"@type":"WebSite","@id":"https:\/\/www.innovsys.com\/innovsys\/#website","url":"https:\/\/www.innovsys.com\/innovsys\/","name":"Innovative Systems","description":"Fully-Integrated Solutions for Broadband and Utility Companies","publisher":{"@id":"https:\/\/www.innovsys.com\/innovsys\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.innovsys.com\/innovsys\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.innovsys.com\/innovsys\/#organization","name":"Innovative Systems","url":"https:\/\/www.innovsys.com\/innovsys\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.innovsys.com\/innovsys\/#\/schema\/logo\/image\/","url":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2021\/10\/site-logo.png","contentUrl":"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2021\/10\/site-logo.png","width":1200,"height":347,"caption":"Innovative Systems"},"image":{"@id":"https:\/\/www.innovsys.com\/innovsys\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.innovsys.com\/innovsys\/#\/schema\/person\/a914db7a9e516431ae60ac8b359d2d07","name":"Scott Meyer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bac92cf538444184bfdf4c29f7f5604ffbca82aa1305eb285f2f998a09fa0544?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bac92cf538444184bfdf4c29f7f5604ffbca82aa1305eb285f2f998a09fa0544?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bac92cf538444184bfdf4c29f7f5604ffbca82aa1305eb285f2f998a09fa0544?s=96&d=mm&r=g","caption":"Scott Meyer"},"url":"https:\/\/www.innovsys.com\/innovsys\/author\/scottm\/"}]}},"_links":{"self":[{"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/posts\/20474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/comments?post=20474"}],"version-history":[{"count":9,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/posts\/20474\/revisions"}],"predecessor-version":[{"id":22647,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/posts\/20474\/revisions\/22647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/media\/20475"}],"wp:attachment":[{"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/media?parent=20474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/categories?post=20474"},{"taxonomy":"type","embeddable":true,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/is-type?post=20474"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/www.innovsys.com\/innovsys\/wp-json\/wp\/v2\/market?post=20474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}