{"id":20056,"date":"2024-06-24T12:12:31","date_gmt":"2024-06-24T17:12:31","guid":{"rendered":"https:\/\/www.innovsys.com\/innovsys\/?p=20056"},"modified":"2024-06-25T11:58:07","modified_gmt":"2024-06-25T16:58:07","slug":"its-ok-to-fail-sometimes","status":"publish","type":"post","link":"https:\/\/www.innovsys.com\/innovsys\/its-ok-to-fail-sometimes\/","title":{"rendered":"It&#8217;s OK to Fail-Sometimes"},"content":{"rendered":"<section class=\"container block acf\/is-content-wrap theme- pt-lg pb-lg\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p class=\"is-style-lead-paragraph\">If all of our marketing ideas were home runs we would be working for an agency on Madison Avenue, but there is  evidence that suggests a measurable rate of marketing campaign failures in businesses of all sizes. According to a survey of 1,000 marketers worldwide, respondents estimated that they have blown out an average of 26% of their budgets on ineffective marketing.<\/p>\n\n\n\n<p><strong>Do you remember these epic failures?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Burger King\u2019s Moldy Whopper Campaign<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dove\u2019s Real Beauty Body-Shaped Bottles<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kellogg\u2019s Pop-Tarts for Grown-Ups<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s ok to fail &#8211; and you will.  Try something, and let it soak for a bit, if it&#8217;s not working, be nimble and humble enough to recognize it&#8217;s not working and try something else. In marketing, we should always be slinging something at the proverbial wall.<\/p>\n\n\n\n<p><strong>Test and Track<\/strong><\/p>\n\n\n\n<p>Keep track of all your campaigns,&nbsp;and measure the results if possible. Once you have a large enough list of marketing campaigns go back and analyze the results, rotate the good ideas throughout the year, and sprinkle in your new ideas. As time progresses you will have a fine-tuned portfolio of campaigns that you can plug and play.&nbsp;&nbsp;<\/p>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"container-gutter-md bg-grey-gradient block acf\/is-related-insights theme- pt-lg pb-lg\">\n    <header class=\"block-header stack-md align-items-lg-center justify-content-lg-start\">\n                    <h2 class=\"heading-1 color-black\">More Like This<\/h2> \n                    <\/header>\n    <div class=\"slider-container slider-controls-dark slider-dots-absolute\">\n        <div class=\"slider slider-features-4 slider-gutters-30 slider-buffer\">\n            <section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/2024-rural-broadband-video-social-media-report\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/03\/VS-3-2024_14A-420x350.jpg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            news        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            2024 Rural Broadband, Video, and Social Media Report        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/4000-mg-tv-customer-conversions-in-2-weeks\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/06\/VS_6-24-8D.jpeg\" class=\"img-responsive\" 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<\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section>        <\/div>\n    <\/div>\n<\/div>\n\n<section class=\"bg-white block acf\/is-split-form theme- pt-lg pb-lg\">\n    <div class=\"container-fluid\">\n        <div class=\"row row-grid\">\n            <div class=\"col-lg-5\">\n                                    <H2 class=\"heading-1 color-black\">Keep your finger on the pulse.<\/H2>                                            <\/div>\n                        <div class=\"col-lg-6 col-xxl-5 offset-lg-1\">\n                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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<\/div>\n                    <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":20057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[9],"is-type":[],"market":[20,21,22,19],"class_list":["post-20056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-minute","market-cable-mso","market-municipalities","market-power-utility","market-telecommunications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>It&#039;s OK to Fail-Sometimes - Innovative Systems<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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