{"id":19827,"date":"2024-05-09T14:44:13","date_gmt":"2024-05-09T19:44:13","guid":{"rendered":"https:\/\/www.innovsys.com\/innovsys\/?p=19827"},"modified":"2024-06-17T07:04:08","modified_gmt":"2024-06-17T12:04:08","slug":"most-popular-streaming-services-for-2024","status":"publish","type":"post","link":"https:\/\/www.innovsys.com\/innovsys\/most-popular-streaming-services-for-2024\/","title":{"rendered":"Most Popular Streaming Services for 2024"},"content":{"rendered":"<section class=\"container block acf\/is-content-wrap theme- pt-lg pb-md\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p class=\"is-style-lead-paragraph\">Over eight hundred rural Americans responded to their streaming service preferences in the annual rural video study which shows a continued fragmentation of the streaming market.  <\/p>\n\n\n\n<p>As you can see from this infographic, thirteen different streaming services received at least a 9% share of the OTT streaming market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/05\/VS-5-24_2.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/05\/VS-5-24_2-1024x568.jpeg\" alt=\"\" class=\"wp-image-19831\" srcset=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/05\/VS-5-24_2-1024x568.jpeg 1024w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/05\/VS-5-24_2-300x166.jpeg 300w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/05\/VS-5-24_2-768x426.jpeg 768w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/05\/VS-5-24_2.jpeg 1391w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>What is interesting to note as evidenced by this graphic below, is that five years ago there were only three services that generated any measurable share of the OTT streaming market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/05\/VS-5-24_5A.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"532\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/05\/VS-5-24_5A.jpeg\" alt=\"\" class=\"wp-image-19833\" srcset=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/05\/VS-5-24_5A.jpeg 768w, https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2024\/05\/VS-5-24_5A-300x208.jpeg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Conclusion &#8211; App Fatigue<\/strong><\/p>\n\n\n\n<p>This research validates what many consumers struggle with, too many choices, and too much time to find something to watch. Last year according to a Nielsen report, the average time it took someone to settle on a program to watch had risen to more than 10 minutes from a little over seven minutes in 2019. <\/p>\n\n\n\n<p>This trend cropped up in Europe in 2022 from a study done by Bango, where 78% of their 2,500 consumers surveyed stated they would like a single platform to manage all of their OTT subscriptions. The study dug further as 63% of OTT subscribers said they would pay for more subscriptions if they came as part of a centralized super bundle. As we meditate on this feedback it seems like <a href=\"https:\/\/www.innovsys.com\/innovsys\/innostream\/mg-tv-live-streaming\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumers want to pick up a remote, view some sort of guide, and then make a decision to watch something <\/a>without having to put much thought into it; kind of sounds familiar. <\/p>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"container-gutter-md bg-grey-gradient block acf\/is-related-insights theme- pt-md pb-md\">\n    <header class=\"block-header stack-md align-items-lg-center justify-content-lg-start\">\n                    <h2 class=\"heading-1 color-black\">More Like This<\/h2> \n                    <\/header>\n    <div class=\"slider-container slider-controls-dark slider-dots-absolute\">\n        <div class=\"slider slider-features-4 slider-gutters-30 slider-buffer\">\n            <section class=\"slider-item\"><a href=\"\" class=\"card-feature no-image\">\n        <div class=\"card-body\">\n                <h3 class=\"heading-2 color-black\">\n                    <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"\" class=\"card-feature no-image\">\n        <div class=\"card-body\">\n                <h3 class=\"heading-2 color-black\">\n                    <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/lifeline-video-a-competitive-advantage\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40 icon-video icon-bl\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2022\/09\/VS_9-22_3-420x350.jpg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            video        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Lifeline Video&#8230;a Competitive Advantage        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Watch Video    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"\" class=\"card-feature no-image\">\n        <div class=\"card-body\">\n                <h3 class=\"heading-2 color-black\">\n                    <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section>        <\/div>\n    <\/div>\n<\/div>\n\n<section class=\"bg-white block 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