{"id":16971,"date":"2023-06-16T14:18:26","date_gmt":"2023-06-16T19:18:26","guid":{"rendered":"https:\/\/www.innovsys.com\/innovsys\/?p=16971"},"modified":"2023-06-21T11:00:12","modified_gmt":"2023-06-21T16:00:12","slug":"ad-insertion-revenue-exceeds-expectations","status":"publish","type":"post","link":"https:\/\/www.innovsys.com\/innovsys\/ad-insertion-revenue-exceeds-expectations\/","title":{"rendered":"AD Insertion Revenue Exceeds Expectations"},"content":{"rendered":"<section class=\"container block acf\/is-content-wrap theme- pt-lg pb-lg\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p class=\"is-style-lead-paragraph\">By adding a new <a href=\"https:\/\/www.innovsys.com\/innovsys\/innostream\/ad-insertion\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad insertion platform, <\/a>and having a partnership with a local radio station sales group, Garden Valley Technologies, a 15,000+ member cooperative in northwestern Minnesota has seen their ad insertion revenue exceed expectations. <\/p>\n\n\n\n<p>Company CMO Heidi Haaven says their telecom has been doing ad insertion on their video service for quite some time, but they were not seeing any of their local businesses participating and they felt there was some lost revenue opportunities in selling to the main street businesses. Garden Valley contacted a local radio station group, <a href=\"https:\/\/rjbroadcasting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">R and J Broadcasting <\/a>to see if they might be interested in selling GVT TV ads as well as producing them, and they said yes.  <\/p>\n\n\n\n<p><strong>Total Team Effort<\/strong><\/p>\n\n\n\n<p>The equipment and expertise for connecting to Garden Valley&#8217;s ad insertion program comes from the <a href=\"https:\/\/www.innovsys.com\/innovsys\/innostream\/ad-insertion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Innov<\/a><a href=\"https:\/\/www.innovsys.com\/innovsys\/innostream\/\" target=\"_blank\" rel=\"noreferrer noopener\">ative Systems InnoStream platform<\/a> and <a href=\"https:\/\/www.icanadvertising.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ICAN Advertising<\/a>, an agency that provides ad insertion services throughout the US. Haaven says that having that local connection to area businesses with the radio station sales team, and the experience from ICAN in creating special event ad packages has greatly increased the number of local companies who now run ads on Garden Valley&#8217;s channels. There is a perception in the local business community that television advertising is too expensive, but most of the businesses are continuing to advertise because their customers are commenting about seeing the ads on Garden Valley&#8217;s channels.<\/p>\n\n\n\n<p>Because there are thousands of ad availabilities every month, any unsold ad spots are utilized by Garden Valley that runs a series rotation of five different ads promoting their own services.   <\/p>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"container-gutter-md bg-grey-gradient block acf\/is-related-insights theme- pt-lg\">\n    <header class=\"block-header stack-md align-items-lg-center justify-content-lg-start\">\n                    <h2 class=\"heading-1 color-black\">More Like This<\/h2> \n                    <\/header>\n    <div class=\"slider-container slider-controls-dark slider-dots-absolute\">\n        <div class=\"slider slider-features-4 slider-gutters-30 slider-buffer\">\n            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class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40 icon-video icon-bl\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2023\/06\/Webheader_SantelA-420x350.jpg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            all-in-with-innovative        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Santel Communications Bundled Services Improve NPS        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Watch Video    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/star-communications-caps-iptv-in-favor-of-streaming\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2023\/05\/VS_5-23_31B-420x350.jpg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            news        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Star Communications Caps IPTV in Favor of Streaming        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"https:\/\/www.innovsys.com\/innovsys\/ten-member-telecom-group-adding-mg-tv-live-streaming\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2023\/04\/VS_4-23_3-420x350.jpg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            video        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Ten Member Telecom Group Adding MG-TV Live Streaming        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section>        <\/div>\n    <\/div>\n<\/div>\n\n<section class=\"bg-white block acf\/is-split-form theme- pt-lg pb-lg\">\n    <div class=\"container-fluid\">\n        <div class=\"row row-grid\">\n            <div class=\"col-lg-5\">\n                                    <H2 class=\"heading-1 color-black\">Keep your finger on the pulse.<\/H2>                                            <\/div>\n                        <div 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<\/div>\n                    <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":16977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6],"is-type":[],"market":[20,19],"class_list":["post-16971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","market-cable-mso","market-telecommunications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>AD Insertion Revenue Exceeds Expectations - Innovative Systems<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.innovsys.com\/innovsys\/ad-insertion-revenue-exceeds-expectations\/\" 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