{"id":11492,"date":"2022-03-29T14:21:01","date_gmt":"2022-03-29T19:21:01","guid":{"rendered":"https:\/\/www.innovsys.com\/innovsys\/?p=11492"},"modified":"2022-03-29T14:23:17","modified_gmt":"2022-03-29T19:23:17","slug":"relationship-marketing","status":"publish","type":"post","link":"https:\/\/www.innovsys.com\/innovsys\/relationship-marketing\/","title":{"rendered":"Relationship Marketing"},"content":{"rendered":"<section class=\"container block acf\/is-content-wrap theme- pt-md pb-md\">\n    <div class=\"row justify-content-center\">\n        <div class=\"col-xl-8 cms-styles\">\n            \n\n<p>As the competition increases in our business we need to look deeper for things that differentiate ourselves, and relationship marketing could be the hot ticket. Relationship marketing involves strategies that concentrate on specifically connecting and building long-term relationships with your customers. It is more cost effective to market to existing customers, who have shared their contact information with you, and are likely to engage or at least look at your messaging.<\/p>\n\n\n\n<p>These are customers who have committed to you, and according to the latest <a href=\"https:\/\/www.innovsys.com\/innovsys\/2022-rural-video-and-broadband-study-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rural Video and Broadband study <\/a>have been with you at least three years on average. What can we do to nurture that relationship? <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Recognize their service anniversary date with a special gift.<\/li><li>Notify them about things that can protect them, like cybersecurity tips.<\/li><li>Reach out and inform them about special events in the community. <\/li><li>Show your support for things that are important to them.<\/li><li>Keep them updated on any new products or services that you have.  <\/li><\/ul>\n\n\n\n<p>By leveraging contact information like mail and email addresses you can personally touch each and everyone of your loyal customers, and hopefully give them many reasons to stay with you.  <\/p>\n\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"container-gutter-md bg-grey-gradient block acf\/is-related-insights theme- pt-md\">\n    <header class=\"block-header stack-md align-items-lg-center justify-content-lg-start\">\n                    <h2 class=\"heading-1 color-black\">More Like This<\/h2> \n            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href=\"https:\/\/www.innovsys.com\/innovsys\/use-focus-groups-to-plan-for-the-future\/\" class=\"card-feature has-image\">\n        <div class=\"card-image-container mb-40\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"350\" src=\"https:\/\/www.innovsys.com\/innovsys\/wp-content\/uploads\/2021\/08\/MM-8_21-420x350.jpg\" class=\"img-responsive\" alt=\"\" \/>    <\/div>\n        <div class=\"card-body\">\n                <span class=\"micro-title color-blue-light mb-3\">\n            marketing-minute        <\/span>\n                <h3 class=\"heading-2 color-black\">\n            Use Focus Groups to Plan for the Future        <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section><section class=\"slider-item\"><a href=\"\" class=\"card-feature no-image\">\n        <div class=\"card-body\">\n                <h3 class=\"heading-2 color-black\">\n                    <\/h3>\n    <\/div>\n    <span class=\"btn btn-link btn-link-arrow btn-arrow-after btn-link-blue  btn-arrow-blue \">\n        Read Article    <\/span>\n<\/a><\/section>        <\/div>\n    <\/div>\n<\/div>\n\n<section class=\"bg-white block acf\/is-split-form theme- pt-md pb-md\">\n    <div class=\"container-fluid\">\n        <div class=\"row row-grid\">\n            <div class=\"col-lg-5\">\n                                    <H2 class=\"heading-1 color-black\">Keep your finger on the pulse.<\/H2>                                            <\/div>\n                        <div class=\"col-lg-6 col-xxl-5 offset-lg-1\">\n                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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<\/div>\n                    <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":11496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[9],"is-type":[16],"market":[20,21,22,19],"class_list":["post-11492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-minute","type-articles","market-cable-mso","market-municipalities","market-power-utility","market-telecommunications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Relationship Marketing - Innovative Systems<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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