And the winner is………E-mail??? From a Return On Investment perspective, email outperformed social and paid search efforts according to a marketer poll conducted late last year.
What are they putting in their Emails?
Over eighty per cent of the marketers surveyed tapped email newsletters as their go to email marketing tactic. Standalone product pitch emails and educational lead “nurturing” messages were close behind in the survey.
ROI at 122%
The high ROI can simply be attributed to the low cost for email distribution. These results should be a large wake-up call to the importance of harvesting valid email addresses from existing customers and inquiring prospects.
You are invited to direct any questions related to marketing Innovative Systems products to Scott Meyer or Melissa Waddell at 605.995.6120.