A combination of fiber deployment, bundling and local customer service are helping West River Coop Telephone in South Dakota to grow their video business as they switch from RF Cable to IPTV. According to WRCTC GM Colle Nash, in a short time without any outside promotion, they have added almost 200 new video subscribers. Nash says their desire to serve all of their Coop members with video and an aging RF cable system were the contributing factors in moving to IPTV.
Satellite Customers Love Going Local
Nash says the bundling of their TV service with WRCTC’s phone and internet make it an easy decision for satellite subscribers to make the switch. Pricing, which in many cases is lower, along with local service and support have additional satellite tv subs committing to switch once their contracts expire.
The IPTV Customer Experience
WRCTC is using the Innovative Systems Video Middleware solution which is driving word of mouth that has helped them to add new customers. Nash says the Weather App and Restart TV are two favorites and looks forward to having all of their customers migrated over when they shutdown their RF plant later this summer.
Eric Kahler, WRCTC’s Manager of Telecom Operations, says they recognize the importance of middleware to the customer experience and after researching several middleware vendors they kept coming back to the APMAX solution. Kahler added that onsite training was extremely valuable and anytime they have had a need for support Innovative’s response has been quick and efficient.