Points to Ponder

Scanning the tech marketing blogs has revealed some insightful ideas on your mission as telecommunications marketers. Take a Look:

  • Make sure customers and employees understand your purpose
  • Put customer and user needs before products and benefits
  • Be clear about what the brand stands for
  • Recognize how customers already use your services
  • Manage the customer experience at all touch points
  • Deliver simple, powerful messages
  • Tell stories, rather than speeds

I would encourage you to print off these bullet points and put them on the wall next to your computer monitor and look at them once a month. These reminders can keep you focused on accomplishing the objective of putting your company in a more favorable light with your customers.

You are invited to direct any questions related to marketing Innovative Systems products to Scott Meyer or Melissa Waddell at 605.995.6120