Buyer Personas Tap Into Customer Needs


Buyer  personas for your residential and business customers can improve the way you market solutions that your customers are looking for. The process of creating personas is well worth the time. Here are some tips on getting started.


Many of you have likely conducted surveys and if they are less than two years old you may be able to plug in some of that data into building your buyer personas. Many buyer persona advisors feel you should conduct lengthy interviews asking about job roles, goals, challenges and  shopping/news preferences. While this info would be a big help in creating a strong buyer persona, people aren’t always keen about sharing this type of info. A short more specific interview may be a better approach with the following types of questions.

Personal Info – Age, Marital Status, Occupation

  • What’s important to you about your Phone, Internet, TV?
  • What would you like to change about your Phone, Internet, TV?
  • Who or where  do you turn to for advice on your Phone, Internet, TV?
  • How would you like us to notify you about anything that would affect your service?

The personal info demographics are key in creating different buyer persona categories that may help you select the appropriate target media and message.

 You are invited to direct any questions related to marketing Innovative Systems products to Scott Meyer or Melissa Waddell at 605.995.6120.