In 2019 it seems hard to believe that one fifth of the rural consumers in America are without internet. When you benchmark four years worth of data from our annual video and broadband research study, 2019 showed the number of rural homes lacking internet is at it’s lowest point since 2016.
Rural Providers Dominate
The good news, while not surprising, is that rural broadband providers still maintain over 65% of the market share. In the future this trend may be impacted with more independent WISPs, and to some degree where feasible, 5G. It is imperative to know that bundled services are still desired by rural consumers and next month you will get a chance to see how important the bundle is for your customers.