In 2019 there were more rural consumers who contacted you about their video than in 2018, but some of the changes they requested were a bit of a surprise. The 34% that called in to make changes to their video is the second highest in the four years of our Rural Video and Broadband study.
It is no surprise that the number one request is to reduce channels, but 27% of rural consumers called in to add channels to their video packages. This data reveals the nuance of television data in rural markets – not all rural
customers are reducing subscription video consumption (in terms of hours of viewing, content, and the amount they spend for service).