Texas Telco Picks New IPTV Middleware Vendor
June 28, 2012
Spur, TX – Cap Rock Telephone Cooperative, a 4,800 subscriber line company in the lower Texas panhandle, relied on their long standing relationship with Innovative Systems, providers of their legacy AP Hardware as a primary reason for choosing the APMAX Middleware solution.
According to Operations Manager Tommy Swaringen, ”We needed to convert all of our STBs which is never easy, but on the other side of the coin, anytime our previous vendor made an upgrade that would affect one STB brand there would be repercussions that would adversely affect the other brands of boxes that we had also.” Swaringen added, ”By having more control over the STB software, Innovative’s Middleware solution will make it easier on us as service providers and less service disruptions for our customers. We have also not seen box freeze ups requiring reboots which is something that really wears on a customer. ”
With the tight profit margins in video, one area that has helped Cap Rock is the DVR and Whole Home DVR features which according to Swaringen has been a big seller for Cap Rock, with a 30% take rate. Cap Rock’s strategy of bundling in the price of whole home DVR with the DVR service has been well received by their customers and another hook that keeps them competitive with the DBS providers.
About Cap Rock
Cap Rock Telephone Cooperative owns and operates 16 exchanges in 12 counties. Cap Rock Telephone’s infrastructure includes almost 400 miles of fiber optic cable and 2,500 miles of buried cable to provide service to subscribers. Cap Rock Telephone serves approximately 4,800 access lines with exchanges located in Afton, Dickens, Dry Lake, Flomot, Girard, Hackmont, Jayton, Matador, Paducah, Peacock, Quitaque, Roaring Springs, Spur, Turkey, Verbena, and White River. Cap Rock TV is a subsidiary of Cap Rock Telephone Cooperative, Inc. It was established in 2003 to provide digital television and a wide variety of entertainment choices for the families in their service area. You can visit their website for more information: www.caprock-spur.com
About Innovative Systems
Innovative Systems offers the APMAX IMS Application Server, the only platform in the industry that delivers enhanced voice services and IPTV video solutions, eLation, a fully integrated OSS solution which includes billing, financials and staking and mapping applications. With over 1200 systems in service throughout North America, Innovative Systems is one of the leading suppliers of telecommunications hardware and software for the Independent Telco Market. For more information, please contact the Innovative Systems Corporate Office at 605-995-6120 or visit: www.innovsys.com