Innovative Systems

June 2012

Chasing the Opportunities

Last week after witnessing an event similar to the image above, I was reminded how I once used this same opportunity to generate sales for the telecom that I worked for. This month's Marketing Minute will focus on being tuned in to any opportunities for you to provide products and services to your customers; before someone else does.

Here are some bullet points that should be considered:

• Thorough Product Knowledge at ALL Levels of Your Company
- As mentioned in the June 2012 APMAX Voice Connection, STMC's ability to provide their client with a service that solved their problem, saved the client money and quite likely preserved many landlines.
• Recognition of Social/Economic Trends
- New industry, like the oil fields in North Dakota will create special needs; or a new housing subdivision offering homes at a higher than normal price point are things that require a quick and accurate analysis of what you can do to capitalize.
• Ability to Accelerate Response to Special Requests
- If a customer or potential customer has a special service request, how long would you expect them to wait for approval to flow through the normal channels before they decide to look elsewhere.
• Public Declaration of Creative Problem Solving and Solutions
- This is the easy part for marketers, if you have went above and beyond to provide a creative opportunity for one of your customers, get a testimonial and tell the world. Do it on a consistent basis so the community can see a pattern that demonstates an industry leading image.

You are invited to direct any questions related to marketing Innovative Systems products to Scott Meyer or Melissa Waddell at 605.995.6120.